From out of the cup emerges either a medium to tall showy flower - or there will be tiny flowers down in the center of the cup, as pictured above. The taller flowers can last a long time - even many months - before fading. Large ones can be used as accents but small ones are low growing plants that may be overtaken by nearby greenery. These may do better in a bed specifically for this type of plant.
One of the benefits of a dedicated bed is that you can move the plants around at will, without damaging them. This is a superb plant for low maintenance. Once planted, it needs little attention.